Free cookie consent management tool by TermsFeedUpdate cookies preferences


Evolving the Debrett’s brand to
be more competitively powerful

Brand evolution

We worked with iconic publisher and modern manners authority, Debrett’s, on its brand strategy and messaging. The task was to give new meaning to the brand and make it as relevant now – and for the future. An original legacy brand, it was founded in 1769 with the first edition of the, now famous, Peerage & Baronetage.

Debrett’s brand marketing logo sized

Our strategy presented a direction based on its original mission of 1769:  to give advice, education and training to succeed in a confusing, uncertain, world

Starting with depth research interviews with staff and clients, we delivered a brand strategy, marketing recommendations and product initiatives

Services we provided

Market research | Brand strategy DEVELOPMENT 
| Copywriting services

Media, publishing and entertainment case studies

Contact details

Screen Shot 2020-06-10 at 12.53.50

© 2020 Anew | Making brands count for more. All rights reserved.

 Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9