Apart from Covid, sustainability continues to be a hugely important C-Suite issue. We developed a global initiative for renowned US fabric company Cordura (Koch Industries) spanning strategy, messaging, research, creative development and on/off line execution.
It is the first time this 50 year old company has taken a position on the matter.
The fashion/fabric industry is noted for its often multi-layered supply chain; Cordura’s B2B/ B2C business model is particularly complex consisting of many different markets, products, uses, third party suppliers and associates – i.e. mill and brand partners – customers and end users in a heavily regulated, publicly scrutinised, politicised environment
We were tasked by the US marketing team to define a strategy and devise the communications launch programme. More than a creative communications campaign, it had to articulate a brand new mission for the business and be the basis for an internal change management programme.
Jackson Pettit - Global Marketing Director, CORDURA
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