Birchall Tea

Birchall Tea

Creation of a consumer tea brand from unbranded wholesale product
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PROJECT DETAILS

Strategy and creative execution

Imporient is a family owned/managed London tea company specialising in premium teas and herbal infusions. One of the world’s largest exporters of tea from East Africa, it wanted to re-present its teas, which had worked well in the trade for 5 years, into a premium consumer brand.

Birchall, Luxury brand logo creation, Tea branding, Luxury brand packaging, Tea merchandising premium brand creation , great rift tea,
Birchall, tea brand launch, Tea branding, Birchall Darjeeling Tea, Luxury brand packaging, Tea brand narrative, tea brand story, Tea brand graphics, premium brand creation , great rift tea, Pfunda tea
OUR ROLE INVOLVED

Transformed Imporient teas into a successful premium consumer brand

Based on consumer research, devised the Birchall brand proposition and story – expressing it inside and outside the packaging: using the region’s geography, heritage, quality, taste, character, family values, local charity work and owned tea estate

Redesigned and renamed the Black Tea and Infusion ranges

Created all off and online consumer and trade marketing materials

Services we provided

Market research | Brand strategy DEVELOPMENT | Name creation | Branding & visual identity development | Copywriting services | Content creation & production

Premium alcoholic & soft drinks case studies

Contact details

 info@thinkinganew.uk

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