PROJECT DETAILS
Strategy and creative execution
Imporient is a family owned/managed London tea company specialising in premium teas and herbal infusions. One of the world’s largest exporters of tea from East Africa, it wanted to re-present its teas, which had worked well in the trade for 5 years, into a premium consumer brand.
OUR ROLE INVOLVED
Transformed Imporient teas into a successful premium consumer brand
Based on consumer research, devised the Birchall brand proposition and story – expressing it inside and outside the packaging: using the region’s geography, heritage, quality, taste, character, family values, local charity work and owned tea estate
Redesigned and renamed the Black Tea and Infusion ranges
Created all off and online consumer and trade marketing materials
Services we provided
Market research | Brand strategy DEVELOPMENT | Name creation | Branding & visual identity development | Copywriting services | Content creation & production
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