PROJECT DETAILS
Repositioning
brand values
Founded in 2002, The World’s 50 Best Restaurants highlights great restaurants and cuisines from all corners of the world. It’s a world brought together by 50 Best, through food and a community connected through 50 Best’s events. It is owned by the publisher William Reed. This yearly poll/ awards ceremony of chefs, restaurateurs, gourmands and critics has achieved legendary status in restaurant circles.
OUR ROLE INVOLVED
Articulating the brand’s new values of creativity, community and connection to appeal to potential luxury brand sponsors and tourist boards around the work
Creating and producing new imaginative marketing and sales material for potential C-Suite partners
"As business director at 50 Best, I always had a challenge to explain our potential clients what were we all about. Anew listened to our call. With their creative thought process and knowledge in high-end luxury, they helped us understand our purpose and created the most perfect presentation piece. We had the right tool to use for stakeholders including governments to marketers to CEO’s, that opened leads, business, and created meaningful relationships."
Tiago Restani - Business Director, World's 50 Best
Services we provided
Brand strategy DEVELOPMENT | Branding & visual identity development | Copywriting services | Content creation and production
Media, publishing and entertainment case studies
Universal Music Group
Launch of Luciano Pavarotti’s ‘Life in Art’
World’s 50 Best Restaurants
Repositioning and presenting new values
Debrett’s
Evolving this iconic brand to be more powerful
The Spectator
Brand strategy and creative campaign
The Big Issue
Outreach partnership with the Premier League
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