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World's 50 Best

Repositioning and presenting
new values
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brand values

Founded in 2002, The World’s 50 Best Restaurants highlights great restaurants and cuisines from all corners of the world. It’s a world brought together by 50 Best, through food and a community connected through 50 Best’s events. It is owned by the publisher William Reed. This yearly poll/ awards ceremony of chefs, restaurateurs, gourmands and critics has achieved legendary status in restaurant circles.

Worlds 50 best restaurants brand marketing logo

Articulating the brand’s new values of creativity, community and connection to appeal to potential luxury brand sponsors and tourist boards around the work

Creating and producing new imaginative marketing and sales material for potential C-Suite partners

"As business director at 50 Best, I always had a challenge to explain our potential clients what were we all about. Anew listened to our call. With their creative thought process and knowledge in high-end luxury, they helped us understand our purpose and created the most perfect presentation piece. We had the right tool to use for stakeholders including governments to marketers to CEO’s, that opened leads, business, and created meaningful relationships."

Tiago Restani - Business Director, World's 50 Best


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Services we provided

Brand strategy DEVELOPMENT | Branding & visual identity development | Copywriting services | Content creation and production

Media, publishing and entertainment case studies

Contact details

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© 2020 Anew | Making brands count for more. All rights reserved.

 Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9