World's 50 Best
Restaurants

Repositioning and presenting
new values
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PROJECT DETAILS

Repositioning
brand values

Founded in 2002, The World’s 50 Best Restaurants highlights great restaurants and cuisines from all corners of the world. It’s a world brought together by 50 Best, through food and a community connected through 50 Best’s events. It is owned by the publisher William Reed. This yearly poll/ awards ceremony of chefs, restaurateurs, gourmands and critics has achieved legendary status in restaurant circles.

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OUR ROLE INVOLVED

Articulating the brand’s new values of creativity, community and connection to appeal to potential luxury brand sponsors and tourist boards around the work

Creating and producing new imaginative marketing and sales material for potential C-Suite partners

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Services we provided

Brand strategy DEVELOPMENT | Branding & visual identity development | Copywriting services | Content creation and production

Media, publishing and entertainment case studies

Contact details

 info@thinkinganew.uk

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