Strategies for creating compelling luxury brand names
Frankly there are many. Everyone has a magic wand on Google. If only it were so simple. Especially in mature or developed markets like the drinks market.
Following on from part one of our blog on creating luxury brand names which you can read here, let’s explore some of those who have done it well:
Quick stories behind some famous brand names
Cadillac: Named after the founder of Detroit; a Frenchman called Antoine de la Mothe Cadillac, the names is intended to evoke a pioneering spirit
Lufthansa: Luft is German for air. Hansa comes from the Hanseatic League a confederation […]