If we want things to stay as they are, things will have to change.
Wit, humour and elegance used to characterise luxury brand communications. Have we reached a time when brands re-discover these qualities, having got bored with the usual luxury narrative and tone?
There was a time when luxury brand marketing offered more than a pack shot, or a site with a film depicting soft focus vineyards, a designer at the jewellery bench with gnarled hands, and a blog scattered with SEO golden nuggets.
The new discerning luxury customer – according to Deloitte, Millennials and Generation Z are predicted to represent more […]Read more »