Some time ago, a quadrupedic ancestor of all of us gazed out through the primordial mists, appraised a half-gnawed mammal bone and decided things had to change.
The very first spark of the very first idea was struck. The human race was on its way to Love Island by way of the wheel, lightbulbs, brand marketing and Brexit.
Those of us who work in brand development and marketing spend our life with ideas.
Our days are surrounded by them; the good, the bad and the desperate.
So this is a tiny attempt at trying to understand their nature and where they come from. A […]