It was a pleasure to be there. We were impressed with the enthusiasm and dynamism of a sector experiencing challenges on many fronts.
So, respect to the following five leaders and taste makers:
...whose stand was impressively dominant at the Fair; it was good to see such a strong supportive presence for the industry.
Full disclosure: we were also there on a mission: to celebrate the launch of Wild Steps wine in cans. This range of sustainably sourced, organic wines is packaged in a convenient 250ml can format and gives back to charities with shared commitments to environmental and social responsibilities.
2. French Bloom
Alcohol-free sparkling Rosé with delicate aromas of rose, peach and cherry. Made from organic grapes, this 0.0% French Sparkling is low-calorie with no sugar-added. Delicious. Rodolphe Taittinger is the man behind it. One of a few no alcohol bubblies there. Clearly a growth sector.
3. When in Rome
The introduction of the world’s first paper wine bottle.
Eco-friendly packaging and tasting sachets that showcase high quality Italian wine in the most sustainable solutions around. A really imaginative sampling method, paving the way for new methods of ongoing customer engagement. And incidentally featured too in the Saturday Times - great taste all round.
Philip Scofield was so impressed he developed his own range with them, but don’t be put off. The wine and the eco story is spot on.
4. Wines from Ukraine
It was the first time the country has been at the show. The Fair organisers created a special stand for the winery on the trade floor, free of charge, manned by UK industry people.
5. Poland. Vineyard Niemczańskas
And it was true. Lots of passion and taste from a country not normally associated with wine.
Well, we came, we saw, we drank a little wine. Over a truly wonderful Pouilly Fuissé we talked brand strategy, label design, copywriting and much more.
And we talked about our other winnings on the day. We won a case of wine from the wonderful people at Wine Victoria, the body in Australia representing the Victorian wine industry. They act for 18 winemakers.
So, here’s to developing successful drinks brands
You can read more about our drinks experience here and that of our close creative associates Studio Parr, the award-winning design studio specialising in premium drinks.
Our collective experience includes Chivas, Beefeater Hayman, Talisker, Kylie Minogue, Estandon, Hatch Mansfield, Neleman, Ehrmanns, Marques De Riscal, Albourne Estate, Hoffmann & Rathbone, Accolade Wines, International Wine Shippers, Grange ineyards, Johnnie Walker, Talisker, Jack Daniels, Stolichnya. Adnams, Siren, Tuborg, Tiger, Carlsberg/Heineken, Diageo/Guinness.
Based in the heart of London, we'd be delighted to meet for a coffee, either face-to-face or virtually, to discuss any new projects you might be considering.
Get in touch here.