Making brands count for more

Anew are brand development and marketing specialists for ambitious businesses of excellence. We help companies increase brand profitability through sharper insights, distinctive propositions, creative ideas and faultless execution. We are particularly adept at working directly with business owners, start-ups and entrepreneurs who are committed to outstanding quality and craft.

We are luxury branding specialists in London, and pride ourselves on being the best luxury brand consultant and branding development expert in London.

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Experienced in fresh thinking

Nick Steyn and Jane Paine have co-founded Anew. We work together on every project. We have the experience to give honest and informed answers to the important questions: what makes your premium brand more relevant, and what special value do you deliver to your customer that justifies selling at higher price points.

Whatever the challenge, whether it’s insight from research, strategic brand thinking, a new brand name and logo design, messaging, online and offline content or website development, we deliver what makes iconic brands more valued.

Anew are the one of the top luxury brand consultancies in London. We are an independent premium branding specialist based in London. Widely considered one of the top luxury brand development experts in London.

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We’ve created international luxury jewellery and publishing brands, made tea drinkers change their favourite brew, launched shopping centres, delivered community outreach programmes and devised a global multi -media campaign for a music industry first.

Anew are the top luxury brand consultancy in London, working on premium brands as luxury marketing and brand consultants

We’ve worked with iconic media titles, created India’s first luxury brand, handled the entire advertising for the UK’s favourite retailer, launched new brands and made 180-year-old ones contemporary again

Anew are an independent premium branding specialist in London. We are brand development experts working on luxury brand development projects.

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We’ve worked specifically with drinks brands. With Studio Parr, one of our creative associates, experience spans projects with many of the world’s leading champagne, spirits, beer and non-alcoholic companies including: Veuve Clicquot, Ehrmanns, Accolade Wines, Pernod Ricard (Chivas & Beefeater), Diageo, Carlsberg Group, Martini, Heineken (APB, Dos Equis, Bohemia) and Red Bull

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Creativity with commerciality

We apply imagination and thoughtful design, future-proofed to work across all media, off and online

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Network leverage

We’ve recruited a pool of creative specialists, website designers, developers, PR experts and media planners/buyers to draw on when needed

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Wide experience

We don’t think in silos, and our exposure to many markets and brands means we are always able to offer a well considered perspective

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Proven partnerships

We create cost-effective business partnerships that deliver great long term value for all sides

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Efficiency and collaboration

Business moves at a pace and we do too. Good teamwork speeds up the process and gets you the best results

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Responsibility

Marketing is an investment, and should be accountable against agreed objectives. We work wisely to deliver results within the context of your wider business issues

Services

You can buy the element you need, or we can tailor an end to end programme to guide you from strategy to delivered creative solutions:

1. Context & insight

Exploring your market, stakeholders, company and customers to generate powerful new perspectives and insights. We’ll create a single minded proposition and an effective brand strategy from which all marketing and communications programmes can be based.

Anew are a top luxury brand consultancy in London. We’re an independent premium branding specialist working on luxury marketing development projects.

2. Marketing & brand strategy

Translating insight and thinking into a strategy with actionable marketing solutions. We work on all elements including brand strategy, brand creation, short and long-term marketing plans, rebranding, new product launches, advertising, customer experience, websites, digital marketing, content planning, social media planning and management.

3. Production & implementation

This is where we make the ideas happen: delivering engaging, marketing communication ideas across all media: print, digital and experiential.

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Execution and delivery

If you don’t have the time, expertise or resource to effectively execute your marketing activity, we can help through project-based work or as a dedicated marketing resource for your business. Our services span all owned, bought and earned media including:

Design

Logo design, corporate identity, copywriting, messaging, naming, visual identity, brand guidelines, packaging, printed collateral, POS, sales promotional material, store frontage

Content

Across a variety of media including branded print, digital and social

Digital platforms

Website design, UX, apps, content management, blogs, CRM, email, SEO, traffic measurement and analytics.

Advertising

Image creation, concept, design and execution for press, print, radio, poster, TV, social, digital

PR & events

Through our network of associates we provide strategy, design and delivery of press coverage, event creation and management

Partnership & affiliate activity

Creating profitable opportunities for our clients by introducing businesses we have established relationships with, to each other

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Our way of working

Every project is different and needs a bespoke plan. We deliver actionable advice based on an understanding of the real world and we do this by immersing ourselves in your business and interrogating your product . We listen to your customers carefully to understand what it is that makes them tick, what they’re buying, where they’re buying and when.

Where do we add most value? We work best with forward-thinking companies, start-ups & entrepreneurs in the B2B and B2C sectors, and often directly with business owners.

It’s not about a specific sector specialism – our belief is that most companies can benefit by looking outside their own industry to gather new ideas and inspiration.

We’ll apply all of our experience gathered from 20+ years in branding and marketing when we work on your business.

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Meet Anew

Nick and Jane are the co-founders of Anew and work together on every project, bringing complementary skills, ideas and experience.

Jane Paine

Partner

Jane is an experienced brand marketer having worked across different industries, agency and client side, from FTSE 100 companies to start-ups, family and mid-market businesses.

She brings common-sense and project management expertise – vital across multidisciplinary teams.

Jane leads on brand partnerships, precision execution and effective delivery on all projects.

Nick Steyn

Partner

Nick is a consumer insight specialist and creative planner. He combines arts cultural awareness, intuition and imagination with hands-on practicality.

His three decades of ‘coal face’ experience at the UK’s leading communications agencies including DDB, WPP, Lowe, McCann ensures strategic relevance and cohesion.

Nick leads on brand strategy on all projects.
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Don’t just take our word for it

We’re lucky enough to have worked with some terrific people in a wide range of businesses from multinationals to start ups and from FTSE 100 companies to family run independents. Here’s some of the nice things they have said about us.

Sectors we’ve worked in include retail, luxury, food & drink, FMCG, B2B, media, fashion, health/wellbeing, healthcare, media, financial services, human resourcing, professional bodies, charity and events.

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  • Mark Heath, Decca Luxe, Luxury Branding, Music Marketing, Pavarotti, Universal Music Group, UMG, Record label marketing

    Nick and Jane offer that rare combination of sharp thinking and a bias for action. I have been impressed with the quality of their intellect as much as their willingness to roll up sleeves and get involved, get on the phone, make things happen

    - Mark Heath, Director, Decca Luxe, Head of Private Clients, Universal Music

  • Boodles, James Amos, Luxury Jeweller, Luxury jewellery marketing

    Jane had primary responsibility for the Boodles account and we made some great strides forward during that time, including the first e-commerce website for our company. She was ideas-driven, commercial, and strategic

    - James Amos, Director, Boodles

  • Lee Davies, Momenta, B2B Marketing, Interim Management, Community Outreach

    Anew have quickly got to grips with our business - which is complex - and propose marketing initiatives which are relevant and creative. They are carried out with strategic rigour, excellent project management and good humour. And most importantly they have achieved demonstrable, practical results for us

    - Lee Davies, Operations Director, Momenta

  • Richard Harland, SEI, B2B Marketing. Software Marketing, Fintech marketing

    We were very impressed with Anew’s strategic thinking and ability to look afresh at the complexities of our business. They quickly distilled the key messages into a powerful creative idea - expressed through some impactful marketing material

    - Richard Harland, MD, SEI Financial Services

  • Catherine Anderson Jones, CORDURA, Marketing Manager

    We asked Anew to help hone and research our global brand messaging strategy for B2B and B2C markets, as a basis for more creatively powerful marketing. Our EMEA and USA teams, have been impressed with how quickly Anew have understood our business needs and the quality of creative strategic thinking that they brought to this

    - Catherine Anderson Jones, CORDURA Brand Marketing & Communications Manager

  • Lori Heiss-Tiplady, Dudley & Co, Luxury Dog Clothing, Luxury Branding Agency

    We engaged Nick and Jane to help bring our start-up brand to life, and are we ever so glad we did. They quickly got under the skin of our fledgling business idea and helped us crystallise our thoughts into a fully formed brand, bringing to life our vision in exemplary fashion. Strategic, creative, passionate and savvy, they are a dynamic duo who bring so much the table.

    Lori Heiss-Tiplady, Director, Dudley & Co

  • Russell Blackman MD Big Issue

    We have been very impressed by Jane and Nick’s ability to translate insight into engaging sales and marketing communication. They did a super job of interpreting our business challenges and opportunities, providing highly creative and engaging solutions at the highest level of production quality

    - Russell Blackman, Managing Director, The Big Issue

  • Decca_luxe Pavarotti, Mark Heath

    Anew have been instrumental in the development of the brand strategy for our new luxury publishing venture. Their creation of the new brand’s name, and the thinking behind it does real justice to the business vision. And the logo and visual identity are equally beautiful. We’re really enjoying working with them.

    - Founder, Doha-based Publisher

  • Birchall Tea, tea branding, tea packaging design, tea wholesaler

    One of Nick’s great strengths is his extraordinary ability to get to grips with detail and effectively interpret how the nuances of business should shape brand strategy and narrative. His strategic brain, allied with his diverse marketing skillset and can-do attitude has always proved to be of immense, transformative value to Birchall

    - Giles Panton, Marketing Manager, Birchall Tea

  • Frances Bodiam. Flame Tree Press, publishing, subscriptions gifts, notebooks, fiction

    Jane and Nick are great, easy to work with and extremely knowledgeable and professional. We are delighted with the work they have carried out for us.

    - Frances Bodiam, Managing Director, Flame Tree Publishing

  • Matthew Chambers, M & S, Retail Advertising, Marks & Spencer, Retail Marketing

    Our account was always complicated both agency and client side. To run it required a diplomat of extreme proportions. Nick’s views were always sought particularly when the heat was on. Always remaining objective he put another perspective on the issues. He gave 110% at all times. We and the agency team had the utmost respect for his views

    - Matthew Chambers, Head of Advertising, Marks & Spencer

  • Derrick Neleman, Neleman wines, Derrick Wine, wine branding 3

    "Wine is bottled poetry" Famous words by Robert Louis Stevenson. This quote articulates some of the pure beauty of the wine making process.To build a organic wine brand, like Neleman is doing, the right words are essential. With Anew, we found the perfect partner to express our message about our wine.

    - Derrick Neleman, Founder, Bodegas Neleman

  • Sam Waterfall, Obvious Marketing, Obvious Candidate, B2B marketing, ProBLife

    For me, Anew is synonymous with fresh brand thinking, commercial applicability and meticulous attention to detail and project management. I put my brand in their hands and was so happy I returned for more

    - Sam Waterfall, Managing Director, Obvious Marketing Ltd

Boodles Jewellery, Boodles Branding,
Luxury brand consultants

Contact us

If you’d like to meet for a chat about how we might be able to help your business – drop us a line on the form below or give us a call.