Making brands count for more

Anew are specialists in brand development and marketing for ambitious premium and luxury businesses. We help companies increase brand profitability through sharper insights, distinctive propositions, creative ideas and faultless execution. We are particularly adept at working directly with business owners, start-ups and entrepreneurs who are committed to outstanding quality and craft.

We are luxury branding specialists in London, and pride ourselves on being the best luxury brand consultant and branding development expert in London.

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Experienced in fresh thinking

Nick Steyn and Jane Paine have co-founded Anew. We work together on every project. We have the experience to give honest and informed answers to the important questions: what makes your premium brand more relevant, what special value do you deliver to your customer and how to sell more luxury at higher price points. We love what we do. We love what our clients do. We love helping them build better luxury businesses.

Anew are the one of the top luxury brand consultancies in London. We are an independent premium branding specialist based in London. Widely considered one of the top luxury brand development experts in London.

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We’ve created international luxury jewellery and wine brands, made tea drinkers change their favourite brew, launched shopping centres, delivered community outreach programmes and devised a global multi -media campaign for a music industry first.

Anew are the top luxury brand consultancy in London, working on premium brands as luxury marketing and brand consultants

We’ve worked with iconic media titles, created India’s first luxury brand, handled the entire advertising for the UK’s favourite retailer, launched new brands and made 180-year-old ones contemporary again

Anew are an independent premium branding specialist in London. We are brand development experts working on luxury brand development projects.

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So, whatever the challenge, whether it’s insight from research, strategic brand thinking, a new brand name and logo design, messaging, online and offline content or website development, we deliver what makes iconic brands more valued.

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Creativity with commerciality

We apply imagination and thoughtful design, future-proofed to work across all media, off and online

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Network leverage

We’ve recruited a pool of creative specialists, website designers, developers, PR experts and media planners/buyers to draw on when needed

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Wide experience

We don’t think in silos, and our exposure to many markets and brands means we are always able to offer a well considered perspective

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Proven partnerships

We create cost-effective business partnerships that deliver great long term value for all sides

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Efficiency and collaboration

Business moves at a pace and we do too. Good teamwork speeds up the process and gets you the best results

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Marketing is an investment, and should be accountable against agreed objectives. We work wisely to deliver results within the context of your wider business issues


You can buy the element you need, or we can tailor an end to end programme to guide you from strategy to delivered creative solutions:

1. Context & insight

Exploring your market, stakeholders, company and customers to generate powerful new perspectives and insights. We’ll create a single minded proposition and an effective brand strategy from which all marketing and communications programmes can be based.

Anew are a top luxury brand consultancy in London. We’re an independent premium branding specialist working on luxury marketing development projects.

2. Marketing & brand strategy

Translating insight and thinking into a strategy with actionable marketing solutions. We work on all elements including brand strategy, brand creation, short and long-term marketing plans, rebranding, new product launches, advertising, customer experience, websites, digital marketing, content planning, social media planning and management.

3. Production & implementation

This is where we make the ideas happen: delivering engaging, marketing communication ideas across all media: print, digital and experiential.

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Execution and delivery

If you don’t have the time, expertise or resource to effectively execute your marketing activity, we can help through project-based work or as a dedicated marketing resource for your business. Our services span all owned, bought and earned media including:


Logo design, corporate identity, copywriting, messaging, naming, visual identity, brand guidelines, packaging, printed collateral, POS, sales promotional material, store frontage


Across a variety of media including branded print, digital and social

Digital platforms

Website design, UX, apps, content management, blogs, CRM, email, SEO, traffic measurement and analytics.


Image creation, concept, design and execution for press, print, radio, poster, TV, social, digital

PR & events

Through our network of associates we provide strategy, design and delivery of press coverage, event creation and management

Partnership & affiliate activity

Creating profitable opportunities for our clients by introducing businesses we have established relationships with, to each other

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Our way of working

Every project is different and needs a bespoke plan. We deliver actionable advice based on an understanding of the real world and we do this by immersing ourselves in your business and interrogating your product . We listen to your customers carefully to understand what it is that makes them tick, what they’re buying, where they’re buying and when.

Where do we add most value? We work best with forward-thinking companies, start-ups & entrepreneurs in the B2B and B2C sectors, and often directly with business owners.

It’s not about a specific sector specialism – our belief is that most companies can benefit by looking outside their own industry to gather new ideas and inspiration.

We’ll apply all of our experience gathered from 20+ years in branding and marketing when we work on your business.

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Meet Anew

Nick and Jane are the co-founders of Anew and work together on every project, bringing complementary skills, ideas and experience.

Jane Paine


Jane is an experienced brand marketer having worked across different industries, agency and client side, from FTSE 100 companies to start-ups, family and mid-market businesses.

She brings common-sense and project management expertise – vital across multidisciplinary teams.

Jane leads on brand partnerships, precision execution and effective delivery on all projects.

Nick Steyn


Nick is a consumer insight specialist and creative planner. He combines cultural, psychological and philosophical insight with enthusiasm and hands-on practicality.

His three decades of ‘coal face’ experience at the UK’s leading communications agencies including DDB, WPP, Lowe, McCann ensures strategic relevance and cohesion.

Nick lead on brand strategy on all projects.

Don’t just take our word for it

We’re lucky enough to have worked with some terrific people in a wide range of businesses from multinationals to start ups and from FTSE 100 companies to family run independents. Here’s some of the nice things they have said about us.

Sectors we’ve worked in include retail, luxury, food & drink, FMCG, B2B, media, fashion, health/wellbeing, healthcare, media, financial services, human resourcing, professional bodies, charity and events.

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  • Mark Heath, Decca Luxe, Luxury Branding, Music Marketing, Pavarotti, Universal Music Group, UMG, Record label marketing

    Nick and Jane offer that rare combination of sharp thinking and a bias for action. I have been impressed with the quality of their intellect as much as their willingness to roll up sleeves and get involved, get on the phone, make things happen

    - Mark Heath, Director, Decca Luxe, Head of Private Clients, Universal Music

  • Boodles, James Amos, Luxury Jeweller, Luxury jewellery marketing

    Jane had primary responsibility for the Boodles account and we made some great strides forward during that time, including the first e-commerce website for our company. She was ideas-driven, commercial, and strategic

    - James Amos, Director, Boodles

  • Lee Davies, Momenta, B2B Marketing, Interim Management, Community Outreach

    Anew have quickly got to grips with our business - which is complex - and propose marketing initiatives which are relevant and creative. They are carried out with strategic rigour, excellent project management and good humour. And most importantly they have achieved demonstrable, practical results for us

    - Lee Davies, Operations Director, Momenta

  • Richard Harland, SEI, B2B Marketing. Software Marketing, Fintech marketing

    We were very impressed with Anew’s strategic thinking and ability to look afresh at the complexities of our business. They quickly distilled the key messages into a powerful creative idea - expressed through some impactful marketing material

    - Richard Harland, MD, SEI Financial Services

  • Russell Blackman MD Big Issue

    We have been very impressed by Jane and Nick’s ability to translate insight into engaging sales and marketing communication. They did a super job of interpreting our business challenges and opportunities, providing highly creative and engaging solutions at the highest level of production quality

    - Russell Blackman, Managing Director, The Big Issue

  • Birchall Tea, tea branding, tea packaging design, tea wholesaler

    One of Nick’s great strengths is his extraordinary ability to get to grips with detail and effectively interpret how the nuances of business should shape brand strategy and narrative. His strategic brain, allied with his diverse marketing skillset and can-do attitude has always proved to be of immense, transformative value to Birchall

    - Giles Panton, Marketing Manager, Birchall Tea

  • Frances Bodiam. Flame Tree Press, publishing, subscriptions gifts, notebooks, fiction

    Jane and Nick are great, easy to work with and extremely knowledgable and professional. We are delighted with the work they have carried out for us

    - Frances Bodiam, Managing Director, Flame Tree Publishing

  • Matthew Chambers, M & S, Retail Advertising, Marks & Spencer, Retail Marketing

    Our account was always complicated both agency and client side. To run it required a diplomat of extreme proportions. Nick’s views were always sought particularly when the heat was on. Always remaining objective he put another perspective on the issues. He gave 110% at all times. We and the agency team had the utmost respect for his views

    - Matthew Chambers, Head of Advertising, Marks & Spencer

  • Jonathan Simnett, Big Stick, Hampleton Partners, B2B marketing

    Jane’s a complete marketing director - an energetic tour de force who is hands-on, who gets things done and who is great to work with. Commercially very savvy and strategically smart, she’s expert at helping businesses transform creating and managing campaigns from initial brief to final delivery - all delivered with bucket loads of charm and humour

    - Jonathan Simnett, Managing Director, Big Stick

  • Sam Waterfall, Obvious Marketing, Obvious Candidate, B2B marketing, ProBLife

    For me, Anew is synonymous with fresh brand thinking, commercial applicability and meticulous attention to detail and project management. I put my brand in their hands and was so happy I returned for more

    - Sam Waterfall, Managing Director, Obvious Marketing Ltd

  • PJ Jones, Mallard & Claret, UX, UI, Website designer, Project Management, Luxury Website design

    It's impossible to tie Jane down to one specific specialism, as I've seen her wear various hats and excel equally as a project manager, strategic thinker, marketer - she would do absolute wonders in a start-up environment with her self-starting, can-do attitude and her ability to get the best out of all of those that surround her

    - Pj Jones, Founding Partner, Mallard & Claret

Boodles Jewellery, Boodles Branding,

Contact us

If you’d like to meet for a chat about how we might be able to help your business – drop us a line on the form below or give us a call.